Category Marketing

TOTAL QUALITY MANAGEMENT

  Total Quality Management (TQM) refers to continuous and complete improvement in all aspects of business (internal & external) and is essential for both business and customers; a strong TQM system needs both a methodological and people element. In order to achieve absolute quality control and smooth functionality, we need to continuously evaluate our business […]

EMBRACING CHANGE

Organizations evolve as they expand, and thus major changes emerge as you add more people and ideas to the organizational mix. Often, employees may resist change and any interference with routine can provoke a strong reaction. Big or small, changes in the workplace can be a crucial factor affecting employees’ satisfaction. Once a management decision […]

Customer Appreciation and Retention

We appreciate our customers’ business and loyalty. Although we spend a lot of time focused on developing and improving our business, our priority is always retaining our current customers through business practices that benefit them. It is imperative to a company’s success to have a sincere appreciation and retention program. In a recent study, 89% […]

Interview with C Michael Exteriors, Part Two

C Michael Exteriors is a family-owned home improvement contracting business run by Bill and Cyndy Bergmann in Missouri. They have a long history in the industry and are dedicated to running their business the right way. Sarah (Marketing) and Tim (Sales) from Medallion Bank sat down with them to discuss their business history, their experience […]

Interview with C Michael Exteriors, Part One

C Michael Exteriors is a family-owned home improvement contracting business run by Bill and Cyndy Bergmann in Missouri. They have a long history in the industry and are dedicated to running their business the right way. Sarah (Marketing) and Tim (Sales) from Medallion Bank sat down with them to discuss their business history, their experience […]

Something new and different: NASCAR!

One of the determiners of a bank’s structure and focus is its charter. Medallion Bank has what is called an industrial bank charter and that charter allows us to be owned by a non-bank (in our case Medallion Financial, a specialty finance company). Non-bank specialty finance companies, to nobody’s surprise, own lots of non-bank businesses. […]

2 Ways to Reward Loyal Customers this Holiday Season

Loyal customers are an advantage that everyone loves to have. They are an off-the-payroll group of advocates for the work that you do and the value you provide. As such, they deserve to be recognized and (sometimes) rewarded, regardless of the scale. If you are thinking about doing so, consider the following ways: Say Thank […]

Fulfilling Promises of Customer Experience

Every business makes promises like the “best burger in America” or the “#1 windows in the USA”. Here at Medallion Bank, we often run into buzz phrases like “quick fundings” or “fast approvals”. These promises are generic and difficult to prove with real evidence. Does “quick funding” mean within 24 hours? Are “fast approvals” decided […]

Inbound vs. Outbound Marketing—What Works?

In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what if your budget is a little tighter, or what if traditional marketing/advertising hasn’t produced the best ROI for […]

The Importance of the Team

Are you proud of the people with whom you work? It’s generally accepted that you should surround yourself with good people to help your company grow. However, it’s also generally accepted that that is easier said than done. Finding the right people is hard work and takes time. It also takes a conscious effort to […]