Category Analytics

Lies and statistics

You may recognize the title to this post as part of a famous quote popularized by Mark Twain. There are two key words missing from the quote, but this is a family friendly blog, so…. Let’s establish up front that I’m a big fan of marketing. Especially today, where marketing is truly data-driven and often plays […]

4 Steps to Get Started with Social Media

The future of business is social. Like it or not, Google has become your new business card. Online marketing and social media provide an opportunity that may vary from your current business plan, which can be uncomfortable. While it’s difficult to get started with a social media strategy for your business, it may be a […]

The Pros and Cons of Business Blogging

To some, businesses shouldn’t be blogging. It’s a waste of time, just like social media and other online marketing ventures. To others (like us), it’s a fantastic way to reach out to your audience and connect with them. As with most marketing decisions, there are pros and cons. It’s up to you to determine if […]

When to Hire a Finance Manager (FwM, part 3)

Our home improvement finance program is most effective when paired with a finance manager, and for good reason.  The finance manager role is a time-tested way to optimize a financing operation.  What started as a position created to comply with lending regulations in the late 60s has evolved into a major strength in a big-ticket […]

Fun with Math, Part 2: Credit Risk Illustrated

A common view of bankers is that we spend our mornings swindling the public and our afternoons rolling around in piles of money.  While I can’t speak for the investment banking community, life in commercial banking is far less edgy (and far more ethical).  In our business, service is essential and we operate on very […]

Fun with Math, Part I

Admittedly, I love numbers.  As a lender, numbers are the focal part of my daily work.  A truly huge portion of my day is devoted to numbers. Numbers tell interesting stories, two of which I’d like to share with you. A Story of Scale We speak to contractors daily who pay for the convenience of […]

Marketing Analytics for Your Website

This is the first of a 4-part series on how to use introductory marketing analytics, specifically through Google Analytics (FREE!!!!!). While there are numerous benefits of measuring inbound marketing, try and focus on what’s working and what’s not, and how to improve. Analytics, when used properly, should help you to make intelligent, calculated decisions on […]