Monthly Archives: December 2013

Social Media: It’s Time.

“Social Media is a waste of time.” Too many of us still question the value of social media. It takes too much time, effort, manpower, etc. that you don’t have. You don’t use it in your personal life, so why would you for your business? It’s fleeting, a fad, and won’t be around long-term. Most […]

The Unique Factor: Differentiating Your Brand

For the vast majority of us, our marketplace is packed with others who do (theoretically) the same thing as you. So—how are you different? What makes you distinct from the business down the street? Quickly and confidently answering those questions is a difficult task. We’ve all heard of the “elevator pitch”, and this is the […]

Interview With Sal Ferro, Part 2: Dedication & Community

It’s the holiday season and the opportune time to give to the community in which you work. Getting together as a company to help others is not only a great deed in itself, but it also inspires teamwork and cultural growth in the group. We sat down with Sal Ferro of Alure Home Improvements to […]

All That Glitters Is Not Gold

When you have money to spend, there are lots of people with the perfect solution to that problem. Unfortunately, it seems as though the standard practice for many businesses is “over-promise, under-deliver.” While that might not work in the long run, some companies simply don’t care. They count on the difficulty in switching over to […]

Interview with Sal Ferro, Part 1: Culture & Community

It’s the holiday season and the opportune time to give to the community in which you work. Getting together as a company to help others is not only a great deed in itself, but it also inspires teamwork and cultural growth in the group. We sat down with Sal Ferro of Alure Home Improvements to discuss […]

When to Hire a Finance Manager (FwM, part 3)

Our home improvement finance program is most effective when paired with a finance manager, and for good reason.  The finance manager role is a time-tested way to optimize a financing operation.  What started as a position created to comply with lending regulations in the late 60s has evolved into a major strength in a big-ticket […]