Monthly Archives: October 2013

Overcoming the “Small” Brand: Scaling Your Goals [Slideshare]

Fun with Math, Part I

Admittedly, I love numbers.  As a lender, numbers are the focal part of my daily work.  A truly huge portion of my day is devoted to numbers. Numbers tell interesting stories, two of which I’d like to share with you. A Story of Scale We speak to contractors daily who pay for the convenience of […]

Post-Trade Show: Actual vs. Perceived Value

Last week, we attended the Remodeling Show in Chicago. We carefully prepared for the event, which you can read more about here. As a team, we wanted to get the most out of our attendance—not just in dollar value, but in cultivating the relationships that we work on every day. We were fortunate enough to […]

Trade Show Strategy: Delivering Captivating Content

We’re at the Remodeling Show in Chicago this week. There’s been a lot of internal debate over the value of attending or exhibiting at a trade show, and we haven’t reached any conclusions. They’re expensive—that’s just reality. Months ago, when we started strategizing on how to make this one count, we spent time researching our […]