4 Steps to Get Started with Social Media

4 Steps to Get Started with Social Media

The future of business is social. Like it or not, Google has become your new business card. Online marketing and social media provide an opportunity that may vary from your current business plan, which can be uncomfortable. While it’s difficult to get started with a...
The Pros and Cons of Business Blogging

The Pros and Cons of Business Blogging

To some, businesses shouldn’t be blogging. It’s a waste of time, just like social media and other online marketing ventures. To others (like us), it’s a fantastic way to reach out to your audience and connect with them. As with most marketing decisions, there are pros...
Simple Ways to Increase Local Visibility

Simple Ways to Increase Local Visibility

Nobody looks forward to spending excessive time, money, and energy on online visibility, least of all me. There has to be a simple, introductory way to reach customers—and there IS! It’s not a huge secret that the way to reach people on the local level has changed....
Marketing Analytics for Your Website

Marketing Analytics for Your Website

This is the first of a 4-part series on how to use introductory marketing analytics, specifically through Google Analytics (FREE!!!!!). While there are numerous benefits of measuring inbound marketing, try and focus on what’s working and what’s not, and how to...